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  • 06/12/2018 2:32 PM | Allison Tilque (Administrator)

    To-date this fiscal year, national CAP ads have appeared online in Wisconsin specifically over 9 million times, and reached over 2 million unique Wisconsin residents (about 1/3 of WI’s population).


    Additionally, the CAP Matching Grant Program Wisconsin has engaged for this fiscal year has reached an additional 450,000 residents and appeared an additional 2.5 million times across social media.


    Overall as a result of this fiscal year’s efforts, we’ve seen a 1,666% lift year-over-year in consumers/patients from Wisconsin visiting the AAO consumer website to learn more and find AAO orthodontists near them via the locator.


    Wisconsin CAP chart.png
    AAO Social Media Presentation

  • 04/24/2018 12:46 PM | WSO Administrator (Administrator)

    Dr. Scott Arbit, MSO Director, provided the following updates during the business meeting held on April 20, 2018:

    AAO Foundation
    ABO Report
    Smiles Changes Lives

  • 04/17/2018 11:12 AM | WSO Administrator (Administrator)

    Please make plans to join us for the WSO Business Meeting being held during the Spring Conference at The Edgewater on April 20th, 2018.  The meeting packet is available here

  • 04/08/2018 12:39 PM | WSO Administrator (Administrator)

    The AAO recently released the attached consumer alert and strategic plan.  Visit the American Association of Orthodontists for more information. 

  • 09/08/2017 11:31 AM | WSO Administrator (Administrator)

    The WSO Business Meeting will be held on October 13, 2017 at 12:00 PM at the KI Convention Center in Green Bay, WI.  The meeting packet is available here (members must login to view).  Please note one of the agenda items that will be discussed will be changes to the WSO bylaws.  The proposed changes reflect the recommendations made by AAO to component societies.  You can see the recommended changes in the meeting packet.  If you have any questions, please don't hesitate to contact the WSO Administrative Office by emailing

  • 09/07/2017 10:26 AM | WSO Administrator (Administrator)

    Make plans to join us for MIX'n in Wisco - Hands-on Mixed Dentition Orthodontics being held Friday, October 13th at the KI Convention Center in Green Bay.  Our featured presenter, Dr. Gerald S. Samson, will provide this year's clinical presentation spiced with a blend of wit, edgy humor, and substantially sauced with evidence based literature.  Don't miss this unique educational, clinical experience that is both informative and motivating! 

  • 03/22/2017 11:41 AM | WSO Administrator (Administrator)

    Please make plans for join us for the WSO Business Meeting being held on Friday, April 7th during the Spring Conference.  Members, click here to view the meeting packet online.  You will be prompted to sign in the view this packet.

  • 12/21/2016 3:51 PM | Amy Schmidt (Administrator)

    I am delighted to let you know that the Wisconsin Society of Orthodontists (WSO) Consumer Awareness Program (CAP) is officially underway! Our matching grant application was recently approved by the American Association of Orthodontists (AAO) and we received an equal match of $12,500. We now have a $25,000 CAP budget to be used between November 1, 2016 and April 30, 2017.

    The goal of the program is to educate the public on the difference between a General Dentist and an Orthodontist when it comes to providing orthodontic treatment. The WSO will be utilizing Social Media (Facebook) advertising and other Search Engine Marketing (SEM) techniques to get their message out to the public. Materials used will be created and provided by the AAO’s marketing firm, Athorn Clark and Partners. In addition, $2500 of the total funds will be used to update the current WSO website and to make the site responsive. Although there are other marketing options, the WSO board thought these were the most cost effective strategies to begin with. We will continue to monitor the effectiveness of this program and will report back to the WSO members on a regular basis to keep you informed.

    We can all agree that the orthodontic landscape is changing at an alarming rate. Orthodontic consumers do not know the difference between an Orthodontist and a General Dentist when it comes to aligning teeth. Consumers assume “anyone” can do our job. It is time we band together as a specialty and educate the public on the massive difference between a General Dentist and an Orthodontist. There is no one who can provide orthodontics better than an Orthodontist!

    I think we can learn a lot from our medical colleagues on what not to do when it comes to marketing and competition. How many TV advertisements do you see from our friends in Ophthalmology? These offices spend thousands of dollars competing against each other. Maybe their money would be better spent educating the public on the benefit of eye care instead of trying to drive patients to their offices by offering massive discounts. Furthermore, our friends in automobile sales may have figured out that marketing together is more efficient and effective than marketing alone. While watching the next Packer game, look to see how many Ford or GM commercials are sponsored by multiple dealerships throughout the area. A unified voice prevails.

    Our local marketing campaign will only be successful if every office makes a pledge to participate. You cannot expect that the WSO CAP program will drive patients to your office unless you put the time into using and reposting the advertisements we have created. The AAO website is loaded with free consumer awareness educational materials that every office should use. In addition, Google advertising will have great reach but an easy way to educate your local community and future patient base is to have a healthy and vibrant Facebook page. If you have not created your Facebook page, please delegate this to a staff member. It will literally take them 15 minutes to set up for you. Whether we like it or not, social media is here to stay and it is a very effective way of reaching the demographic we serve.

    I am confident the CAP will be successful. My hope is each of you will see the benefit of this program and we can continue to grow it in the future. Who knows, maybe next year we will be discussing a larger budget with radio and/or television advertising. If you have any questions or concerns, please do not hesitate to contact me. Let’s take back our specialty!


    Michael J Maslowski DDS, MS
    President of the WSO

  • 10/28/2016 9:55 AM | Rebecca Branta (Administrator)
    KTI Country Connection is hosted by Libby Collins, and airs every Sunday at 5am on 94.5 KTI Country in Milwaukee.

    During the second segment, Libby talks with Dr. Michael J. Maslowski, D.D.S.,M.S., President of the Wisconsin Society of Orthodontists about everything you need to know about braces.

    Listen to the Interview here
  • 09/25/2016 10:02 AM | Rebecca Branta (Administrator)

    There’s one fashion accessory always in style - a healthy, beautiful smile. The American Association of Orthodontists recently partnered with Tai Beauchamp, InStyle magazine's fashion expert, at The Shops at Columbus Circle for a one-of-a-kind fashion event.

    View Video Here

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