LeAnn Peniche, President of Peniche & Associates

As an international lecturer and presenter, LeAnn Peniche is a recognized leader in the orthodontic consulting arena after 30 years in the profession and 25+ years developing as a company. LeAnn is proud to hold several leadership roles in the orthodontic industry and encourages her consultants to give clients the tools necessary to become leaders in their own offices and communities. Peniche & Associates offers clients the leadership and guidance needed for continued success in the changing market and challenging times ahead. As a veteran in the areas of case acceptance, scripting, practice marketing, clinical proficiency, and managing a successful orthodontic practice, LeeAnn especially proud of the proven methods of success her team has developed and implemented in more than 800 private orthodontic practices.

Tony, Director of Innovation & Marketing at Peniche & Associates

In a world that’s ever-changing, there are always new opportunities for innovation. Tony has been a creative innovator in everything he touches. Thanks to his vast experience in business development, marketing, entrepreneurship and building several profitable companies, he knows that innovation and creativity are at the heart of today’s most successful companies. With his outside-the-box thinking and creative abilities, Tony will surely help your team develop robust marketing programs, build your brand, and think of innovative ways to lead your practice down the road to success.

Landy Chase, MBA, CSP, President OrthoYES Online

Mr. Chase is a consultant and award-winning author who specializes exclusively in helping orthodontic practices to optimize the conversion rate of new patients. He provides highly effective, professional processes for attracting and acquiring new patients for client practices. His company, OrthoYes Online, provides affordable, web-based subscriber training and coaching services to doctors, TCs and front desk staff. He has written six books on the subject of orthodontic case acceptance that have sold over five thousand copies within the profession.

Chase’s professional qualifications rank among the top marketing trainers in the world. As a presenter with over two thousand paid client engagements, he holds the CSP designation from the National Speakers Association, the highest earned level of excellence in the industry and a distinction representing the top seven percent of all professional speakers world-wide.

Chase is a graduate of The Citadel, The Military College of South Carolina, and holds an MBA from Xavier University in Cincinnati. His corporate career included repeat national President’s Club awards as a sales person; he was selected to be an ES National Sales Trainer for Automatic Data Processing (ADP) at the age of 28 and served as Director of Business Development for Arthur Andersen, LLC prior to founding his own firm in 1993. He worked as a consultant in over sixty different industries and published two successful business books with McGraw-Hill before committing exclusively to orthodontics in 2012.